1Landing page
2Enquiry form
3Thank-you page
Lead Page
Built for a trades business
Clearer flow, more enquiries — one goal per page, no distractions.
Examples
Funnels I've Built
Every funnel is built around the customer — here's how they look and work.
Leeds Heating — an emergency lead funnel for a heating engineer
A three-page lead funnel built for a Gas Safe registered boiler engineer covering Leeds. One goal: get a phone number from someone whose boiler has just packed in.
The problem
The old site was a five-page brochure with the phone number buried in a footer. Most visitors arrived on a mobile, mid-emergency, and left within seconds because there was nothing obvious to do next.
The funnel
- 1. Landing page — one headline naming the job and the city, trust signals (Gas Safe, 250+ reviews, 24/7) and a single bold button.
- 2. Quote form — three fields only: name, postcode, problem. Nothing optional, nothing to think about.
- 3. Thank-you page — sets the callback promise and gives the emergency number for anyone who can't wait.
What changed
- Every page has one job — no menu, no distractions, no dead ends.
- The form asks for the minimum needed to ring someone back.
- Written mobile-first, because that's where emergency searches happen.
- Enquiries land in one place, so no lead sits unanswered.
This is a demonstration build created to show the structure of a real lead funnel — the layout, copy approach and flow are exactly what I'd build for your business.
Get a funnel like thisOther funnel shapes I build
1Offer page
2Calendar booking
3Confirmation
Booking Flow
Built for a coaching business
Clearer flow, more enquiries — one goal per page, no distractions.
1Sales page
2Checkout
3Upsell / thank-you
Sales Funnel
Built for a online course creator
Clearer flow, more enquiries — one goal per page, no distractions.
Screenshots and full case studies are added here as each build goes live.
Want a funnel like these?
Tell me your goal and I'll map the flow for you.